The Standard tier is the version of ARIA built for the everyday solo trade operator. This is what the demo shows. This is what gets installed.
📞
24/7 AI Voice Assistant — Elliot
Elliot answers every inbound call in your business name — evenings, weekends, holidays. He collects the caller's name, phone number, address, and what they need. Natural conversation, not a phone tree.
"Thanks for calling Pittsburgh Comfort HVAC — this is Elliot. What can I help you with today?"
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Instant SMS to Caller — Under 3 Seconds
The moment Elliot ends the call, the caller gets a text confirming their message was received along with a direct link to book. They stop calling competitors. They wait for you.
"Hi Mike — we got your message about the furnace. We'll be in touch shortly. Book a time here: [link]"
🔔
Owner Alert — New Lead in Your Pocket
The moment Elliot ends a call, you get a text with the caller's name, what they need, and their phone number. You know exactly who called and why before you even open your pipeline.
"New ARIA lead — Mike Jones called about: no heat on the second floor. Booking link sent. Call: (412) 555-0147"
📋
Lead Logged to CRM — Full Pipeline View
Every lead is automatically created as a contact record in your pipeline. You see every lead from the past week in one view: New Lead → Called Back → Booked → Closed. Nothing on sticky notes.
Open your phone, see 6 leads from this week. Drag 3 to Booked. Know exactly where every job stands.
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2-Hour Warm Follow-Up SMS
If a caller hasn't booked 2 hours after their first text, ARIA follows up automatically — keeping them warm and setting expectations while you finish your jobs.
"Hi Mike — just checking in. We're finishing up a job and will be reaching out shortly. Is there a better time to call?"
📲
24-Hour Follow-Up SMS
Final automated follow-up at 24 hours for leads that still haven't booked. Three total touches, zero manual effort. Most contractors forget after the first call — ARIA doesn't.
"Mike — we still have time available this week. Ready to get that furnace sorted before the weekend?"
🗓️
Appointment Self-Booking via Calendar
Customers can book directly into your open calendar slots — no phone tag required. Elliot offers available times during the call. The appointment lands on your calendar without you touching your phone.
You wake up Friday morning with 2 appointments already booked from Thursday night calls. Zero effort.
✅
Appointment Confirmation + 24-Hour Reminder
When a job is booked, the customer automatically receives a confirmation text with the date and time. A reminder fires 24 hours before the appointment. No-shows drop significantly.
"Confirming your appointment Tuesday June 10th at 9am. Reply CONFIRM to lock it in. See you then."
⭐
Post-Job Review Request — Automatic
After every completed job, ARIA sends a Google review request automatically — with a direct link. Your rating builds without you ever having to ask.
"Glad we could help, Sarah. If you have 60 seconds, a Google review would mean the world to us: [direct link]"
🚨
Emergency Detection
Elliot detects urgency during the call and routes it differently. Emergency callers get a verbal callback promise from Elliot — not a booking link. You get a distinct 🚨 owner alert with the caller's name, issue, and number. The standard follow-up cadence is suppressed — because an emergency caller needs a phone call, not a booking link two hours later.
"🚨 EMERGENCY — Sarah Chen called about: burst pipe in the basement, water spreading. Call immediately: (412) 555-0147"